Case Study 1 Al Ain Dairy

Case Study 1 : Al personal dairy farm 1) I think Al personal dairy farm should screen to place down the cheese market as the gild has a full-grown quantity of milk available. In those genuinely enthusiastic countries place in the harvest-feastion of ice-cream could also be a capacious idea. For the moment, cheese and ice-cream argon only produced by fall in Kaipara Dairies co. which is a small conjunction in terms of market division (0.7 in terms of volume, 0.8 in terms of sales). Al ain Dairy could benefits from its brand recognition to mother a loss leader in those two markets. Al Ain Dairy could calculate to launch some flavored milk harvest as its becoming more(prenominal) and more habitual further this product is already produced by three companies (Al Rawabi dairy co., Marmum Dairy evoke and United Kaipara Dairies co.). It could be hard for the company to acquire wizard of the leader in this market, as there already an essential competitio n between producers. These last years, as the consumer was flavour for more organic, product smoothies start to become real(prenominal) popular in western countries. It seems that no companies currently produce this frame of juice so Al Ain Dairy could become a pioneer in this field. As smoothies are very saucy juice it as a very in brief ledge life which could be a problem for the company.

Finally, as the possibility study is mentioning the rate of type 2 diabetes and fleshiness is actually high in those countries, thats wherefore the company could depend launching a low-fat range of products producing diet juice. 2) Al Ain Dairy should in! sist on the concomitant that its products are clean because the company is implanted in a very hot country so flock are expression for refreshing products like juices or ice-creams. It should also insist on the rancor of its product because as we said it before the brave out devils people very concerned about this issue. Thats why Al Ain Dairy should insist on the fact that the company put a lot of effort to make sure as shooting that cold chain has been esteem during all the supply chain. This substance it...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay